Search engine optimization
tl;dr an optimization to land on the foremost spot of common search engines
Livius de Graaf
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SEO stands for Search Engine Optimization, the so-called search engine optimization, and describes the technical, graphic, and content optimization of a website to land on the foremost positions of the common search engines such as Google and co.
On-page optimization
A distinction is first made between on-page optimization, which can be differentiated again between technical SEO and content SEO. Technical SEO deals, among other things, with the control of the crawlers, the page infrastructure, the technology used (software and hardware), or the page loading speed.
Content SEO includes both the content of a page and the HTML structure. Attention must be paid to the textual content as well as logical and user-friendly navigation as well as an informative added value to achieve good positioning. Keyword creation also falls into this area.
Offpage optimization
Offpage SEO describes all measures that are taken away from the actual website. Specifically, this means generating backlinks for the page, be it through link building (e.g. through link exchange, spam links, or link purchase) as well as through content or link marketing (animating to share the content on the page with good content Added value).