Approval Rate

The approval rate is a subset of specific performance metrics that are stored in an index, for example. This results in the so-called C.A.V.E data, which is made up of the conversion rate, the approval rate or approval percentage, the validation time, and the earnings per click.

The approval rate means is the percentage of pending sales that the advertiser needs to confirm as a valid sale. If the approval rate is high, many sales are flagged as 'approved' by the advertiser, which means commissions for the affiliate. If the rate or percentage is low, the advertiser rejects or does not approve orders. Then no commission via cost per sales or cost per order is due for the affiliate. The higher the approval rate, the more lucrative it is for the affiliate to cooperate with the particular merchant.